An ode to hanging out IRL
Humans were meant to be social. Like wings and sauce, we’re better together. So to capture the energy of sports bars, the punch of spicy sauces, and the randomness of social circles colliding, we created a campaign identity built on vibrant colors, interwoven patterns, and bold type.
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This was a quick turn pitch with the bulk of the work happening within a week. I came on to help the agency build out a visual world alongside campaign concepts. I not only came up with the concept but executed it across static and motion assets.