The World of Chase Pay
When Chase launched their digital payment platform they needed to create a brand for it that spoke to their 60+ million account holders while providing space for their merchant and technology partners.
Brand Identity, Product Design, Advertising
Using photography to educate and illustration to engage
Chase Pay combined Chase card benefits and existing payment technology in an app. We needed to make sure people understood how to use it before we could ask them to download it. Photography familiarized people with the product functionality while illustration gave us an ownable visual language for storytelling.
The approach easily scaled across media allowing for lots of cost-effective content
Our illustration approach naturally lent itself to animation which allowed us to avoid costly live-action shoots. It also allowed for customization and versioning for the variety of localized promotions to support the launch.
A robust library of modular assets for creating quick consistent work across all partner agencies
Chase Pay relied heavily on merchant partners to get users excited about using the app. And since the merchants that accepted Chase Pay varied by region, it was vital that Chase internal teams as well as partner agencies could create regional work without comissioning new illustrations or animations.
We created a library of illustration, key visual, UI screen and animation templates that could easily be customized for specific merchants and categories.