Creating a new way to pay with Chase
Chase Pay was a mobile wallet experiment that imagined a world where savings on merchant processing fees were turned into a more rewarding way to pay for Chase customers. Built on Chase’s powerful merchant services platform, it combined several innovative ways to pay into a single app. Chase customers could pay at the register, the pump, and order ahead at a restaurant—and they could pay with their points.
Over the course of our 3-year partnership with Chase, we created the Chase Pay brand from the ground up. Developing the brand identity, comms strategy, marketing, and also consulting on the user experience.
We applied principles of product design to our brand system to support consistent full-funnel work
Chase Pay’s marketing spanned all Chase consumer credit cards, 1000s of merchant partners, and dozens of channels with unique specs. We created a robust library of editable templates, static and motion, to optimize the creation of the many unique assets and limit production costs.
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Chase Pay was my first opportunity to bring all my experience together and build a brand from the ground up. I was the design lead on the account for three years. Not only overseeing the concept and execution of the brand identity but also collaborating with internal and external partners over the course of those three years.
The work I did for Chase Pay influenced the agency relationship with Chase and expedited several transformations for the Chase brand. Chase Pay was the first Chase product to pair the Octagon and product name without the Chase word mark. The success of this led Chase to drop the word mark from all its other products. The Chase Pay work demonstrated the agency’s ability to take on larger brand building projects and led to Droga5 taking on the Chase master brand revamp shortly after.
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Design
Brandon Mulloy | Danielle Clemmons | Jeremy ZerbeAccount
Shrivika Jain | Joe Misiewicz | Sherry Cao | Ayala MauriceIllustration
Chris De Lorenzo