By entering the Konami Code throughout the GM website, gamers could unlock game trailers, artwork, and details about the newest Transformers game release. Entering the code on the landing page transformed the vehicle carousel into an epic battle between the Autobots and Decepticons.
Transformers: Revenge of the Fallen was set to redefine gaming. So were created a series of parody gaming ads to go after the big titles (Gears of War, Grand Theft Auto, and Halo). Each ad was interrupted by giant Transformer body parts and the call to Fight Bigger.